Bridging the Dental Health Divide @DwightHoward & Mediaplanet (via @PRweb)

20 Feb

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While dental care in the United States is the best in the worst, there still are issues with accessing the care that many Americans need. From addressing a simple cavity to making the most of a dental insurance plan, this campaign provides tips, tricks and solutions for readers in every step of their journey to a healthier mouth.

Mediaplanet today announces distribution of the latest edition of Oral Health, a cross-platform campaign that showcases the latest advancements in the oral industry. Dental issues and disorders impact millions of men, women and children on physical, emotional and financial levels. From addressing a simple cavity to making the most of your dental insurance plan, this campaign provides tips, tricks and solutions for readers in every step of their journey to a healthier mouth.

“While dental care in America is the best in the world, too many Americans have trouble accessing that care,” explains Dr. Maxine Feinberg, D.D.S., president of the American Dental Association. She goes on to say, “Despite recent improvements, oral health disparities remain.” In addition, a Mediaplanet exclusive report provides suggestions for readers looking to get the most of their dental insurance plans. It has been estimated that more than 100 million American adults and children do not have dental insurance, and most times individuals who are covered are not familiar with their coverage.

Houston Rockets star Dwight Howard graces the cover of the print publication. He recently spoke to Mediaplanet about the regimen behind his million-dollar smile. “I am blessed with great teeth, but they didn’t always look like this,” he shares. “I see my dentist regularly, which is a must for a candy man like myself.”

The print component of “Oral Health” is distributed within USA Today from February 20th – 22nd with a circulation of approximately 460,000 copies and an estimated readership of 1.3 million. The digital component is distributed nationally through a vast social media strategy and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.

This campaign was made possible with the support of the American Dental Association, National Dental Association, Oral Health America, Dwight Howard, Proctor & Gamble, Oral-B, Aspen Dental, Cigna, VOCO America Inc., Majestic Drug Company, Hello Products, and many more!

About Mediaplanet
Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers, and distributing it within top newspapers and online platforms around the world.

Source: http://www.prweb.com/releases/2015/02/prweb12531531.htm

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